Fund-raising three quarters of a billion dollars

Denny Hatch's Business Common Sense offers fascinating commentary if you like to learn about history and business.

Today's issue, comprised primarily of a lengthy quote from Walter Weintz's The Solid Gold Mailbox (Wiley & Sons, 1987), is right up there with the best of them as Weintz tells the story of how political fundraising got its start back in the 1950s. . . .

Hatch himself begins the column, as he always does, with a brief newspaper clipping (this one about Obama's $750 million fundraising campaign), and a discussion of the clipping (this time, about how astonishingly successful Obama's group was . . . because they ran "textbook campaigns in the primaries and general election" and what are the hallmarks of such a campaign). Weintz, who really started the entire politica fundraising industry, tells the story that forms the background of what makes a textbook political campaign.

Enjoy!

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