Sunday, August 30, 2009

Another advertising medium that should bite the dust

Current Yellow Pages logo.Image via Wikipedia

Sarita brought a new phone book in from our yard this morning. Someone delivered it on our front walk late last evening. It had gotten soaked by our sprinkler system sometime last night.

"Oh, bummer!" I said.

And then Sarita asked, "Do you need it?"

Well, my goodness! I think I don't! Indeed, I can't remember the last time I looked up anything in the phonebook. Not the Yellow Pages. Not the White Pages. I just don't use the phone book anymore.

I look up everything on the internet.


Poor Yellow Pages! It's going to go the way of the dinosaur.

I certainly wouldn't want to be investing too much money in Yellow Pages advertising. I guess if I were serving an elderly clientele, I would want, still, to advertise. I should probably do some research on this, but I don't think it would be a great investment if my clients were largely 40 years old and under. Or maybe even 50 years old and under.

A revelation. On Sunday morning.

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