Crowell's legacy is still alive today in the form of The Henry Parsons Crowell and Susan Coleman Crowell Trust. Sadly, Musser takes too many of the first 20 pages to describe Crowell's childhood. He then neglects many of the smaller details one could wish were left in the story about the founding of Quaker Oats, the revolutionary food processing and merchandising methods he pursued, the corporate battles he was involved in, how, specifically Crowell's religious convictions impacted his business decisions, and so forth. But Musser tells enough of Crowell's story and combines enough social history to whet one's appetite to know more about this titan of American business during that period of American history when some of the large corporations were put together and fortunes were made.
If you had no idea that the founder of Quaker Oats was a firebrand evangelical Christian, this book is a real eye-opener. And if you would like to learn about a potential "hero of the faith" in the business realm, Crowell may just be your man.
