Saturday, December 14, 2013

Amazing Argentinian "New Coke" Ad

So many brief--sometimes not even quite a full second long--moments in the lives of parents. I had to watch portions several times over. The dad's expressions beginning at 0:40 totally blow me away. How did he ever capture so many emotions in such a brief few seconds? I was sure it was horror . . . and then . . . --I'd better not give it away. And then to watch how his mouth is shaped and the sound of the music . . . !!!

It's exquisitely produced. Unbelievable. And what great acting.

Well worth the 60 seconds it takes to watch it the first time. And maybe a second and third 60 seconds as well. . . .

And the commentary by the creators is well worth reading, too:

This New Coke Ad Totally Captures The Reality Of Early Parenthood | Co.Create | creativity + culture + commerce

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