Saturday, October 10, 2009

Reminds me of the old Scope commercials . . . only better

So you own your own company and people try to get you to give them for free what they ought to be paying for. How do you reply?

For some reason, the problem gets me thinking of commercials I saw probably 30 years ago or more (I have hardly watched any TV in the meantime): "How do you tell someone they have bad breath? . . . Scope. Once in the morning does it." --Or something like that.

Well, Scofield Editorial, an Indianapolis-based video and post-production company, seemed to hit the mark perfectly in behalf of the poor small businessperson who is asked for breathtaking "favors" that no self-respecting businessperson ought ever to have to consider. . . . They do it in a clever, humorous 2:20 video:

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