Saturday, December 01, 2007

Political Do-Not-Call Registry

From Direct magazine:

When the federal [Do-Not-Call] registry was established, politicians claimed exemption, arguing that their pitches were not sales calls but free-speech efforts aimed at informing voters.

Perhaps. But sometimes the information given out is mighty dubious. . . . And when even genuine informational calls are followed by direct mail campaign contribution solicitations, the combined effort smacks more of multichannel marketing than political discourse.

So . . .

Shaun Dakin wants to give politicians a taste of their own medicine.

Dakin, a database marketer, was once a volunteer political telemarketer. In 2006 he got an earful of complaints about candidate calls, especially from people who had added their names to the National Do Not Call Registry. Now Dakin has set up his own list for those seeking to avoid political telemarketing. . . .

Dakin's registry is an initial response to the arrogance of politicians who pass restrictive marketing laws they don't intend to follow themselves.

Is it perfect? Probably not. But it gets the debate started. . . .

“If this thing takes off, there'll be a lot of very angry voters who may not vote for candidates who don't participate,” Dakin says of his registry. He hopes to sign up 1 million names by next March.

It's an ambitious goal. The registry ( launched in late September.
You'll want to read the article to see exactly what the registry does and does not do.

I know I was frustrated, last presidential round, at how many stinkin' phone calls we received from political operatives. Our phone is normally very quiet. But for a two- or three-month period . . . !!!!
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